Google Ads, the most complex but the most efficient!

Google Ads can be very complex in the setup but they're extremely effective for lead generation for B2B businesses and E-Commerce websites. With Google being the most used search engine in the world, advertising through google gives you the biggest audience. Unlike Meta Ads, Google Ads are shown in front of people who are actively looking to purchase. For example, someone may search 'running shoes' or 'A/C Maintenance', the ads which have been set up well will show up first in front of a prospect ready to buy.

Why Google Ads are effective

Audience- Google has the highest audience due to it being the most used search engine worldwide

Keyword Targeting- Google Ads allows you to base your ads on specific keywords. Other advertising platforms dont have this option available. With effective keyword targeting you are meeting users at exactly the right moment

Robust Search & Display Network- When advertising through Google Ads your ads are portrayed on other platforms such as YouTube and other Applications. That means you can target across various user contexts—from intent-driven search to awareness-driven video, all under one roof.

Shopping Campaigns- Having a shopping campaign can be more effective than a simple keyword campaign. When searching for a product, before you see various links to different websites, Google always shows various products related to your search at the top of the page. This is proven to have a higher conversion rate in various product based industries such as clothing, skincare and much more

Our Proven Process

Strategy- The first thing to establish is your brand strategy. Which products & services are most profitable, which areas of the business you want to target & grow. Collecting this information will give us a clear view on what ad strategies to follow

Campaign Research- Finding out which campaign is most effective for your business. Whether it be a lead generation campaign led to a custom landing page & form or a P-Max/ shopping campaign to maximize product sales

Execution- Once we have all the relevant information we will launch your campaigns with an agreed ad budget to maximize leads/ sales.

Optimize & Scale- After launching the campaigns we will make further changes as we would have learned information on where the ads are performing best.